12-14 January 2027
Exhibition Centre Cologne

Visit

All information about your trip to the show!

This is what is waiting for you at PSI

PSI is more than just a trade show. It is the place where the international promotional products industry comes together, exchanges knowledge and gets inspired. Use the leading trade show for the European promotional products industry to drive your business forward.

At PSI, you will not only discover an impressive variety of products and which manufacturers and suppliers will convince you with which purchasing arguments. Here you will experience the power of community. Meet your international partners right at the start of the new business year, whether promotional products distributors, finishers and agencies or manufacturers and importers.

We look forward to meeting you!

The Network

Our network is the home of the industry, because we reach hearts and minds. Our members are the minds and decision-makers and embody the collected know-how of the promotional products industry.

We support our members in their daily business with the right tools, network the knowledge that we gather, provide inspiration and supply them with all relevant news.

Sustainability isn’t just a buzzword for us either, but a tangible expression of our values. With the leading European trade show and other events, we create space for topics and face-to-face dialogue, giving you a voice.

This is the who and how of the industry.

This is: My PSI.

Inspiration

Discover the ideas, innovations, and trends shaping the future of the promotional products industry. Explore new products, gain fresh perspectives, and take home valuable inspiration to help grow your business throughout the year.

From emerging market developments and sustainable solutions to future consumer trends and creative branding concepts, PSI offers countless opportunities to discover what's next for the industry.

PSI Trend Showcase

The PSI Trend Showcase highlights the latest developments influencing the promotional products market and provides practical inspiration for future product ranges and marketing campaigns.

Curated around key megatrends identified by the Zukunftsinstitut, the showcase explores themes such as Health Shift, Safe Future, and Urban Outdoor, demonstrating how these societal and consumer trends are shaping products, branding, and customer expectations.

Designed as a source of inspiration for distributors, agencies, and brand owners, the PSI Trend Showcase helps visitors identify new opportunities and stay ahead of market developments.


PSI Textile Village

The PSI Textile Village brings together leading international manufacturers, brands, and suppliers showcasing the latest developments in promotional apparel, workwear, and textile products.

Discover innovative collections, sustainable materials, customisation solutions, and the latest trends in textile branding. From promotional clothing and corporate fashion to eco-friendly textiles and premium merchandising, the Textile Village is the place to explore new ideas, source innovative products, and connect with leading suppliers from across the industry.


Special refinement area

Let yourself be inspired by the possibilities of state-of-the-art finishing technologies. Emotionally charged as a production site for a museum shop, this lovingly designed hands-on area will awaken your enthusiasm for finishing technologies.

Apply different finishing technologies yourself under the expert guidance of the suppliers at the trade fair and design your own personalised merchandise item to take home.

Promotional items will be available that can be refined with French motifs.


PSI GUSTO

PSI GUSTO showcases the growing world of edible promotional products and demonstrates how taste can create memorable brand experiences.

Discover a wide range of innovative food and beverage concepts, premium confectionery, and culinary promotional products designed to strengthen customer engagement and brand recognition. The tasting area offers visitors the opportunity to experience products first-hand, explore new ideas, and discover how edible giveaways can create lasting emotional connections.

Whether you're looking for premium gifts, sustainable food concepts, or creative promotional campaigns, PSI GUSTO provides inspiration for memorable brand experiences.


PSI NEWCOMER LOUNGE

Our Newcomer Lounge offers you the opportunity to get to know innovative products and ideas. You will meet young companies and inventors with exciting products that are repositioning themselves on the market.


PSI MEDIA LOUNGE

The PSI Media Lounge is the industry's central information hub, bringing together a curated selection of leading national and international trade publications, partner media, and industry resources.

Browse the latest magazines, discover current market trends, and gain valuable insights into the promotional products industry. Whether you're looking for inspiration, expert knowledge, or the latest industry news, the PSI Media Lounge offers a relaxed environment to stay informed and connect with the wider promotional products community.

Networking

Beyond the exhibition halls, PSI offers a wide range of networking opportunities designed to connect the industry, encourage collaboration, and inspire new partnerships. Whether through dedicated networking formats, informal meetings, or evening events, PSI provides the ideal environment to strengthen existing relationships and create new business opportunities.

PSI NIGHT

One of the highlights of PSI is PSI Night, the industry's flagship networking event.

Hosted at the iconic Wartesaal am Dom in Cologne, PSI Night brings together exhibitors, visitors, partners, and industry experts from across Europe in a unique and relaxed atmosphere.

Following a successful first day at the trade show, guests have the opportunity to continue conversations, strengthen existing relationships, and build new partnerships while enjoying an evening of networking, hospitality, and entertainment.

Business during the day, networking in the evening – PSI Night is where valuable connections are made, ideas are exchanged, and the European promotional products community comes together to celebrate the start of a new business year.


Female Empowerment

Both PSI organiser RX, as a global member of the international "Women in Exhibitions" network, and the PSI network are committed to female empowerment. 


Next Generation    

The future of the promotional products industry starts here.

PSI supports the next generation of entrepreneurs, start-ups, business successors, and innovators by creating opportunities to connect with the industry's leading manufacturers, distributors, agencies, and decision-makers.

Whether you are launching an innovative business, developing new products, or preparing to take over an established company, PSI offers valuable networking opportunities, industry expertise, and direct access to the European promotional products market.


Young Innovators

The Young Innovators Area gives start-ups and young companies a dedicated exhibition space within the Newcomer Area: a professionally designed stand environment, a shared networking lounge, and direct access to manufacturers, distributors, retailers and industry decision-makers. Innovative products gain visibility. New partnerships take shape. This is where the next generation of businesses enters Europe's leading promotional products community.


PSI International Lounge

The PSI International Lounge is the meeting place for the global promotional products community.

Designed to encourage international networking and business exchange, the lounge brings together exhibitors, distributors, partners, and industry professionals from across Europe and around the world.

Whether you are looking to establish new international partnerships, exchange market insights, or connect with industry colleagues, the PSI International Lounge provides the ideal setting for informal meetings, meaningful conversations, and valuable business connections.


PSI Community Cafés

The PSI Community Cafés provide welcoming spaces to meet, connect, and take a break during your visit.

Designed as informal networking hubs, they offer visitors and exhibitors the opportunity to exchange ideas, hold spontaneous business meetings, or simply relax over freshly prepared coffee and refreshments between appointments. 

Whether you're reconnecting with existing contacts or meeting new industry professionals, the PSI Community Cafés create the perfect setting for conversations, collaboration, and community.


Membership Services

Visit us and find out more about PSI and all the benefits of being a member. Let us convince you of our wide range of products and services. The PSI team will be happy to personally advise members - so that you can maximise the benefits of your membership.

You will also have the opportunity to get to know the Product Finder better and find out what it can do for you on a daily basis.


Info Point

Our Info Point is the central hub for all visitors and exhibitors who have questions about the event and the network. The friendly and competent team will be happy to help you with any questions you may have.

Prepare to visit

Plan your visit with ease - arrange travel and accommodation and organise your schedule for a seamless experience.

Exhibitor Directory

Discover who’s exhibiting at PSI - browse brands, products, and connect with key suppliers.
 

Workshops

Explore the PSI workshops - see what’s on, when it’s happening, and where to be.
 

Venue and travel

Plan your journey to PSI - find venue details, travel tips, and accommodation options to make your visit seamless.

Ready to visit?

Join us at PSI Messe - be the first to hear updates, speaker announcements, and exclusive event insights.