Plan your journey to PSI with ease. Find venue details, travel tips, and accommodation options to make your visit seamless.
About
PSI is Europe’s leading trade show for the promotional products industry. Bringing together manufacturers, suppliers, distributors, agencies, and branding professionals from across Europe, PSI serves as the industry’s key marketplace for innovation, networking, and business growth.
Held at Koelnmesse in Cologne, PSI provides a unique platform for discovering the latest product innovations, sustainable solutions, merchandising concepts, and promotional marketing trends. Visitors can connect directly with decision-makers, industry leaders, and business partners from across Europe and beyond.
With expert-led content, product launches, trend showcases, and exceptional networking opportunities, PSI is the annual meeting place for the promotional products community and a driving force for the future of the industry.
Become Part of Europe's Leading Promotional Products Network
PSI is more than a network – it is the home of the European promotional products industry. Bringing together manufacturers, suppliers, distributors, agencies, and industry professionals, PSI connects the people and businesses that drive the market forward.
Through industry insights, business services, networking opportunities, events, and Europe’s leading trade show for promotional products, we help our members discover new opportunities, build valuable relationships, and stay ahead of industry developments.
Together, we are shaping the future of promotional products, merchandise, and brand communication.
This is PSI. Your network. Your industry. Your future.
Sourcing
Benefit from direct, personal dialogue with more than 600 manufacturers, wholesalers, importers and branded companies . Here you can learn more about your sourcing opportunities at the trade show and beyond exclusively as part of your membership.
PSI Journal
The PSI Journal is the official member magazine and one of the leading trade journals for promotional products in Europe. Eleven times a year, the PSI Journal provides its readers with information on current trends, products and developments in the promotional products industry - in German and English. The annual January issue also contains the PSI trade show catalogue.
As a member, the PSI team will be happy to advise you on your advertising options and the PSI media available to you during the trade fair.
PSI Product Finder
The PSI Product Finder is Europe's largest and most comprehensive database for researching promotional products on the Internet. Only members have access.
As a promotional products supplier, your PSI membership always includes up-to-date entries of your promotional products in the PSI Product Finder. Thanks to the strict data quality standards defined by the network, a high-quality environment for your presence is guaranteed in the interests of your acquisition success.
As a marketing expert, promotional product retailer, agency or finisher, you receive exclusive access to the carefully maintained online database as part of your membership. With the help of online research, you can find proven sales hits and new, trendy products for every budget in the Product Finder, bundled on one platform. Your advantages in detail:
- Increased sales potential through efficient sourcing
- New, innovative and proven products in a single database
- A head start in product research thanks to a wide range of search and sorting functions
- Intelligent semantic search for more suitable search resultsCustomised product lists and advertising pages to share with your customers
- Send and process quotation requests directly from the system
PSI Product Sourcing
As a member of the largest network for promotional products in Europe, the competent PSI Sourcing Team supports you in finding the right promotional products and suitable suppliers.
As a PSI member, you have access to the unique expertise of the team of experts. Benefit from their expert overview of the industry and emerging trends. As a reliable partner, PSI's sourcing experts are always on hand to provide you with ideas and give you detailed advice on specific product requirements. Whether in a telephone call or via online enquiry by e-mail or website.
PSI Distributor Finder
With this valuable tool, you can find the best distributor for you and your needs.
As a promotional products distributor, your PSI membership includes an entry in the Distributor Finder. This reference work provides you with effective support for sustainable partner and customer acquisition.
As a promotional products supplier, you will have exclusive access to the Distributor Finder once you are a PSI member. This reference work provides you with an up-to-date overview of potential distribution partners. Company data such as turnover and employee structure serve as indicators for a fit.
PSI Supplier Finder
Are you looking for a new supplier to fulfil specific product requirements? PSI offers you effective and efficient tools for strategic supplier search and selection.
As a member, you can access the PSI Supplier Finder for this complex process. The comprehensive data pool is available to you either as a printed reference book or in the form of an online search mask. It navigates you precisely to verified suppliers from the network whose current advertising materials and services meet your requirements.
As a promotional products supplier, your PSI membership includes an entry in the Supplier Finder. The hybrid data pool lists you as a certified supplier and provides you as a member with long-term support in partner and customer acquisition. Take advantage of the opportunity to be quickly found as a potential supplier in the promotional product search and to be recommended by the PSI Sourcing Team.
As a promotional products distributor, you receive exclusive access to the printed and virtual Supplier Finder as part of your membership. The carefully maintained data pool provides you with an up-to-date overview of potential suppliers. These are sorted by product category, certificate and alphabet. Company data such as the company headquarters and information on the duration of existing PSI membership serve as indicators of a match.
Education
Gain valuable industry knowledge, discover future trends, and learn from leading experts shaping the promotional products industry.
The PSI Education Program delivers practical insights, market intelligence, and forward-looking perspectives on the topics that matter most to manufacturers, distributors, agencies, and branding professionals. From sustainability and innovation to changing consumer behavior and future market developments, PSI provides knowledge designed to support business growth and long-term success.
PSI Workshops
The PSI content programme features expert presentations, interviews, panel discussions, and podcast-style conversations with industry leaders, brand experts, and trend specialists from across Europe.
Designed to inform, inspire, and support business growth, the programme explores the topics shaping the future of the promotional products industry, including innovation, sustainability, changing consumer behaviour, branding, and emerging market trends.
Visitors gain valuable insights, practical knowledge, and fresh perspectives to help them identify new opportunities, make informed business decisions, and stay ahead in an evolving marketplace.
PSI Stage Programme
The PSI Stage Programme is the central platform for knowledge sharing, inspiration, and industry dialogue at PSI.
Through keynote presentations, expert interviews, panel discussions, and podcast-style conversations, visitors gain valuable insights into the trends, innovations, and developments shaping the future of the promotional products industry.
Topics range from promotional marketing and sustainable supply chains to branding, consumer behaviour, digital transformation, and emerging business opportunities. The programme brings together industry experts, thought leaders, and practitioners to share perspectives, best practices, and actionable insights.
Designed as an open and interactive content format, the PSI Stage Programme creates opportunities for learning, discussion, inspiration, and networking throughout the event.
PSI Night 2027
Date:
12 January 2027
Location:
Wartesaal am Dom, Cologne
One of the highlights of PSI 2027 is PSI Night on 12 January 2027 at the iconic Wartesaal am Dom in Cologne.
The long-standing networking event moves to Cologne together with PSI and will once again bring together exhibitors, distributors, visitors, agencies, and industry partners from across Europe.
During the day, networking in the evening: PSI Night provides the perfect setting to strengthen relationships, exchange ideas, build new partnerships, and continue conversations beyond the exhibition halls. With Cologne Cathedral as its backdrop, the event offers a unique atmosphere where the European promotional products community comes together to celebrate the start of a new business year.
Content Highlights of PSI on demand
Explore the PSI content programme and gain access to expert knowledge, industry trends, and forward-looking insights. From innovation and sustainability to consumer behaviour, branding, and business growth, discover valuable content designed to help you navigate market developments, identify new opportunities, and stay ahead in the promotional products industry.
Explore the PSI content program and discover the ideas, trends, and innovations shaping the future of the promotional products industry. Gain access to expert insights, practical knowledge, and best practices that support business growth, innovation, and long-term success.
Stay informed about the sustainability trends shaping the future of the promotional products industry. Explore expert insights, innovative approaches, and practical examples from PSI that help businesses meet evolving environmental and social expectations while creating long-term value.
PSI Academy
The PSI Academy is the European platform for further education, awards, and networking in the promotional products industry. It hosts the central industry event of the year and serves as an ongoing meeting point for the entire promotional products sector, as well as industrial and commercial clients, to share knowledge and make valuable connections.
Venue and travel
Visit
Join thousands of professionals exploring the latest trends, networking opportunities, and product showcases across the industry.
Exhibit
Put your brand in the spotlight, connect with decision-makers, and unlock new business potential at PSI.
Decarbonising the Events Industry—Together
At RX, sustainability isn’t just a priority—it’s a responsibility. As founding members of the Net Zero Carbon Events initiative, we’re committed to leading the transition to a low-carbon future across our business, our shows, and the wider events industry.
Our goal is to achieve Net Zero by 2040, with a 50% reduction in greenhouse gas emissions by 2030. We’re taking science-based action—embedding sustainability into every stage of event planning and delivery.
We’ve outlined a pathway to Net Zero, with defined milestones for all RX events. But we know we can’t do it alone. The complexity of our supply chain and the emissions associated with live events mean that meaningful change depends on collective action.
That’s why we’re building a global community of net zero champions—working together to reduce our impact and create a more sustainable future for the events industry.
Thinking about visiting?
At PSI, you will be able to meet manufacturers and suppliers and find an extensive range of products and services.
Thinking about exhibiting?
Showcase your products to thousands of industry professionals at Europe's leading promotional products trade show.
