PSI 2022: Promotional products industry prepares for long-awaited live gathering

The promotional products industry is getting ready for a long-awaited live meeting and showing that it stands behind Europe's leading trade show for the promotional products industry. As part of a major campaign, numerous members are campaigning for their network until the "Who and How" of the trade scene can once again meet in person in Düsseldorf from 11 to 13 January 2022. While the industry giants, in other words the "Who", will bring along their concentrated expertise on promotional products, the retailers will show with their "How" how business can be done successfully with them.

Industry heads stand behind the network

The renowned heads of the industry stand behind the international network. "PSI is the leading European trade show and we need it more than ever in 2022," says Armin Halfar, Managing Director of Halfar System, for example. "For us, the network represents one of the most important interest groups that brings industry, advertising media consultants and manufacturers into contact and thus offers advertising media a platform that goes far beyond simple product presentation. As a communicator towards politics and business, the show is an important component."

Others see it similarly. Under the campaign "We are PSI", various key players in the industry are currently campaigning for "their" trade show until it takes place, giving a positive outlook on the time after the pandemic. "There are many ways to stay in touch, even in a pandemic situation," says Alexander Ullmann, Managing Director of uma Schreibgeräte. "But we all agree that nothing beats personal contact. That's why we are very happy that PSI 2022 will also take place in real life again." For the future, he believes in a strong leading trade show where suppliers and retailers make a strong case for haptic advertising over other forms of advertising, as well as sending positive signals for haptic advertising to the applying industry and politics.

The international industry comes to Düsseldorf

Support is also coming from the international side. Registrations for the on-site event in January have already been received from Germany, the Netherlands, France, Portugal, Spain, Italy, Turkey, Denmark, the United Kingdom, Sweden, Poland and Saudi Arabia. Manufacturers and suppliers such as XINDAO, koziol ideas for friends, STABILO Promotion Products, Stilolinea, VICTORINOX, Waterdrop Microdrink and TROIKA Germany will be there. The LEUCHTTURM Group, Sanjuan Hermanos, Croatian umbrella, Clipper, Cottonland - Textile Agency, badge4u and Bio Laboratories also await visitors at the start of the year with their new products, bestsellers and processes from the promotional products, textile and finishing sectors.

New admission regulations strengthen the trade

"We are pleased about the great confidence from the industry", says Director Petra Lassahn. She recently presented the new concept of the show to the Advisory Board of the Promotional Products Industry. The focus is on successful cooperation between all market participants, i.e. suppliers, importers and retailers. For this reason, it also includes a modified admission regulation for the show's participants.

Members will continue to find it easy to participate in the leading show. In future, too, they can simply purchase their ticket via the ticket shop. Invited industry customers with a voucher code can also redeem it in a few steps in the ticket shop. Companies that are neither members nor have been personally invited by a member can register in the ticket shop, but must legitimise themselves in advance. "In this way, we ensure that only people with a business focus on the promotional products industry visit the trade show and thus strengthen the trade's position," says Petra Lassahn, explaining the new admission regulations.

Finishing and textiles are new focus topics

The event is also sharpening its profile in terms of content. In future, finishing processes and sustainable textiles will also find a home under the PSI brand name, alongside trends from the promotional products industry. This will unify the concept. The main themes are reflected in the various special areas, but also in the supporting programme, including a special finishing show and the Textile Campus. For all those who cannot come to Düsseldorf in January, the programme will also be broadcast digitally.