• 7. - 9. January 2025
  • Messegelände Düsseldorf


PSI combines creativity and innovation - and not just at product level.

9 - 11 January 2024
Exhibition Centre Düsseldorf

Immerse yourself in the world of advertising and selling, be inspired by new trends and solutions and take valuable impulses for your business into the new year. Find out more about the sources of inspiration waiting for you at PSI.

PSI Country of Honour

For the first time, PSI has selected a country of honour to bring the players in the European promotional products industry even closer together. As the first PSI country of honour, the Kingdom of the Netherlands will define the character of the trade show from 9 to 11 January.

More value for participants

A service-oriented programme with valuable know-how about haptic advertising in the Netherlands is on offer. A country pavilion, supported by the Dutch industry association PPP and PromZ in Hall 9, country-specific presentations and a wide range of products and services from all areas of the Dutch promotional products industry are planned.

A special highlight is the Morning Briefing in the PSI Forum. Here, key topics relating to the partner country of PSI 2024 will be presented at the start of the lecture programme. 

Why the Netherlands?

The Dutch are known for their high quality awareness, innovative design and understanding of customer needs. All of this can be experienced at PSI 2024. A wide range of promotional products will be on display, including high-quality stationery, sustainable products and modern technological gadgets.

In 2024, Europe's leading promotional products trade show will be focussing on the Netherlands, an important market partner. All PSI partner country activities will help to build business relationships in the Benelux country and analyse the market potential.

PSI Product Finder

The PSI Product Finder is Europe's largest and most comprehensive database for researching promotional products on the Internet. Only members have access.

As a promotional products supplier, your PSI membership always includes up-to-date entries of your promotional products in the PSI Product Finder. Thanks to the strict data quality standards defined by the network, a high-quality environment for your presence is guaranteed in the interests of your acquisition success.

As a marketing expert, promotional product retailer, agency or finisher, you receive exclusive access to the carefully maintained online database as part of your membership. With the help of online research, you can find proven sales hits and new, trendy products for every budget in the Product Finder, bundled on one platform. Your advantages in detail:

  • Increased sales potential through efficient sourcing.
  • New, innovative and proven products in a single database
  • A head start in product research thanks to a wide range of search and sorting functions
  • Intelligent semantic search for more suitable search results Customised product lists and advertising pages to share with your customers
  • Send and process quotation requests directly from the system

MoPA Museum of Promotional Articles

Together with Cyber Wear and supported by GXN, PSI is opening one of the largest galleries of its kind on all three days of the trade fair. The new pop-up exhibition "MoPA Museum of Promotional Articles" offers a wealth of different promotional products that will take you on a journey through time. Under the motto "Tradition meets Transformation", the exhibition shows everything from traditional classic promotional items to trendy new products.

In the adjoining MoPA Café, you can enjoy coffee specialities and cold drinks in the ambience of a museum shop. On display: Replicas of MoPA exhibits and highlight products from the special finishing show.

PSI Product Presentations

Let yourself be guided by the PSI Product Presentations. This curated product show will show you the way to the halls directly in the North Entrance Area of Messe Düsseldorf. Selected new products, bestsellers, sustainable products and customised products from our exhibitors will be on display.

And you can vote for your favourite product yourself.

PSI Textile Village

The Textile Village is the platform for advertising textiles and promotional clothing. In Hall 10/G26 to G28, everything revolves around T-shirts, hoodies, sweatshirts, workwear and other textiles. Renowned international manufacturers, brands and suppliers will be showcasing their textile products and clothing collections for 2024.

PSI Special Show Finishing „Ready for the Museum“

Let yourself be inspired by the possibilities of state-of-the-art finishing technologies in Hall 10/L71. Emotionally charged as a production site for a museum shop, this lovingly designed hands-on area will awaken your enthusiasm for finishing technologies.

Apply different finishing technologies yourself under the expert guidance of the suppliers at the trade fair and design your own personalised merchandise item to take home.

Promotional items will be available that can be finished with motifs by Dutch artists using UV printing, embroidery, laser engraving and various textile printing processes.


PSI GUSTO is a unique experience for your taste buds, where you can not only see promotional products, but also taste them. Be inspired by the different flavours in this tasting area in Hall 9/H38. Here, edible promotional products prove their emotional value through flavour.

PSI Design Forum @ PSI THE LAB

Come to the PSI Design Forum in PSI THE LAB in Hall 9/H84 and meet experts in product development and design. Look forward to comprehensive insights into the entire development process, from the idea to the finished product, and learn about the criteria for successful promotional products. Take the opportunity to experience renowned design studios and learn more about design, product safety and the development of promotional products.


Close to the inventors, we present the Innovation Forum in Hall 9/E83. In its own special area, the magazine of the same name, which has been published by the German Inventors' Association since 1927, will take you through all aspects of innovation processes: from brainstorming, research, protecting ideas and procuring funding through to the commercialisation and marketing of products.


Our Newcomer Lounge offers you the opportunity to get to know innovative products and ideas. In Hall 9/A83 you will meet young companies and inventors with exciting products that are repositioning themselves on the market.


In the Media Lounge in the immediate vicinity of the PSI Info & Services stand in Hall 9/A04, you will find a selection of the current issues of all relevant national and international trade magazines and PSI partners for your information and inspiration.

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Customer Service

In order to ensure quick help with support requests and to avoid waiting times on the phone, we recommend sending an email with your request to:

[email protected]

+49 211 90191-440

Our service times:

Mondays to Thursdays: 8:30 a.m. - 4:30 p.m.
Fridays: 8:30 a.m. - 3:30 p.m.