06 March 2017
Petra Lassahn (49) has been in the exhibition business since 1987 and is now to become the Director of the PSI trade show. Division Manager at Reed Exhibitions since 2006 and a member of the extended executive board for two years now Lassahn is to take over as the Director of Europe’s biggest trade show for the promotional products industry in addition to the existing events in her field of responsibility.
14 February 2017
Visitors looking for innovations from the promotional products industry at the leading international trade show for promotional products were spoilt for choice in Düsseldorf from 10 to 12 January 2017. Here a total of 50 product premieres were presented as part of the PSI FIRST Club 2017.
12 January 2017
So much for being 55 and showing your age. With six per cent more exhibitors, nearly eight per cent more visitors and a share of international visitors that’s climbed to 57 per cent, PSI continued its growth trajectory and once again posted new records at the 55th event. In total, organiser Reed Exhibitions Deutschland counted 988 exhibitors (prior year: 932) and 18,094 visitors (prior year: 16,810).
21 December 2016
The promotional products industry continues to grow: approximately two thirds of the suppliers and distributors posted sales growth for 2016. A positive development is also expected over the next five years. The Industry Barometer 2/2016 published in November 2016 provides current market data and PSI 2017 is a true reflection of this. With about 1000 exhibitors from almost 40 nations the PSI trade show impressively underscores its role as Europe’s leading trade show for the promotional products industry. Following a change in show days, the Leading European Trade Show of the Promotional Products Industry will now run in Düsseldorf from Tuesday, 10 to Thursday, 12 January.
15 December 2016
Immediately finding the right business partners – at the most recent PSI, it worked out more than 400 times thanks to the convenient online matchmaking tool. Following its successful introduction in 2016, the tool will be deployed for the second time at PSI in Düsseldorf from 10 to 12 January 2017. With a month still to go before the start of the trade show, some 500 requests for exhibitor-visitor meetings have already been submitted.
14 December 2016
Textiles are easy to like; they convey an image and create an identity. The highest sales in the promotional products industry, among suppliers and distributors alike, are generated by promotional textiles, according to the findings of the current Industry Barometer 2/2016. At PSI in Düsseldorf from 10 to 12 January 2017, trade visitors will learn everything they need to know about the deployment of textiles in the marketing mix. The Textile Area in Hall 10 – the show’s centrepiece for textiles – is the first point of contact for trade visitors interested in T-shirts and related products.
12 December 2016
There’s lots to see and experience at trade shows. PSI, the Leading European Trade Show of the Promotional Products Industry, is no exception. For the first time ever, advertising agencies and marketing executives from German-speaking industry companies will be able in 2017 to attend PSI to see and experience promotional products and their diversity. Upon being invited by their PSI promotional products consultant, they can attend the show on 12 January. During their visit, they should not miss any of the information offered, which on that day is targeted in part at industry companies. The all-day Best Practice Forum in Hall 9 will deliver information on promotional products deployment, selection tips, and best practices to make the next campaign a success.
06 December 2016
Branded ballpoint pens, T-shirts & Co. are remembered for a long time: after getting a promotional product, a whopping 78 per cent of recipients will recall the brand or company name of the giver, according to a 2014 study by GWW, the umbrella association of the German Promotional Products Industry. Surprisingly high advertising impact? When they read IMPACT, advertising companies will find out everything they should know about promotional products and their diversity, impact and deployment options. The new magazine for promotional products agencies and marketing executives of German-speaking industry enterprises will be published by the PSI, the international network of the promotional products industry, with the first issue set to come out on 6 December 2016.