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06 febbraio 2019
The promotional products industry focuses ever more strongly on the three pillars of sustainability: economy, ecology and social matters. PSI, the international network of the promotional products industry, has documented and promoted this commitment with the PSI Sustainability Awards since 2015. This year sees the only sustainability awards in this industry being presented for the fifth time now – but with an extended participation procedure and over 260 companies that were already pre-nominated as a result of this.
29 gennaio 2019
Sustainability, cost savings and durability along with high quality are the top themes permeating the promotional products industry right now, as the PSI FIRST winners of the People’s Choice Award 2019 underscored. From 8 to 10 January 2019, visitors at the leading European trade show of the promotional products industry had a chance to cast their vote for the product they thought has the greatest chances to succeed in the market. The following three product launches reigned supreme as the visitor favourites.
10 gennaio 2019
One visit, all the perks – a brilliant idea, well received. Featuring a total of 1,084 exhibiting companies, the new trade show network consisting of PSI, PromoTex Expo and viscom underscored its ambition of becoming Europe’s largest combined event for advertising and selling. More than half of the exhibitors came from outside Germany, representing a total of 38 countries.
26 novembre 2018
PSI has repositioned its highlights, expanded its concept and enhanced its profile. Besides exciting programme additions, even more exclusive product launches and new special areas like the Marketing Innovations area, two parallel events will take place for the first time, completing the lineup of offerings for advertising professionals.
18 ottobre 2018
Why should marketers deal with the blockchain? Which SEO strategies will be successful in 2019? And when is a brand sexy enough for the POS? From 8 to 10 January, find all the answers at the “World of Advertising and Selling” in Düsseldorf. The heart of the new trade show event, which consolidates the power of the trade shows PSI, viscom and PromoTex Expo, will be the “Marketing Innovations” forum, the place where marketing decision-makers, creative professionals and designers can learn all there is to know about new marketing strategies, merchandising & licensing and advertising at the POS.
18 settembre 2018
Climate change, resource shortage, greenwashing: sustainability is a word on everyone’s lips but it is far from being a mainstream topic. This became clear at the PSI Sustainability Summit on 7 September – a new platform for exchange between the promotional products industry, which is increasingly dealing with this issue, and representatives from private businesses. With over 50 participants from the promotional products industry the summit served as a successful kick-off for the fourth presentation of the PSI Sustainability Awards, the only sustainability prize in this industry.
06 settembre 2018
They produce ball pens from sugar cane and agendas from grass paper. They re-invent reusable bottles so that they last all life long and their initiatives make sure that families get better food and children are not forced to drop out of school: the promotional product industry is committed to making the world a better place. This commitment is recognised by the PSI Sustainability Awards, whose gold sponsor is PF Concept.
14 agosto 2018
What are the “Marketing Innovations” for 2019? Marketers from agencies and companies can find out right at the start of the new business year. The world of advertising and selling – made up of the trade shows PSI, viscom and PromoTex Expo – will have a dedicated exhibition area for trend-setting marketing solutions in Düsseldorf from 8 to 10 January. Top priorities there will be advertising at the POS, merchandising & licensing and innovative promotional products.