International Promotional Industry Show IPSA Autumn - Successful Beginning of the Season!

04.10.2016
International Promotional Industry Show IPSA Autumn - Successful Beginning of the Season! | International Promotional Industry Show IPSA Autumn - Successful Beginning of the Season!

International Promotional Industry Show IPSA Autumn - Successful Beginning of the Season!

19 September 2016, Moscow

IPSA Autumn 2016, the most significant event in Russian promotional industry, united 185 active market players and 3 530 target visitors on September, 6-8 2016 at Crocus-Expo Fairground in Moscow.

185 exhibitors showcased to the professional audience an impressive number of novelties and ideas for promotional and corporate gifts for Autumn/Winter season. Exciting premiers - from 3D pen writing in the air, craft backpacks and concrete table accessories to branded airsofas inflated in just 15 seconds and self charging powerbanks - didn't leave indifferent even the most experienced audience.

71 first time exhibitors joined IPSA this Autumn with the unprecedented 16 international participants from Belarus, Germany, India, China and Portugal, who presented their novelties in the fields of promo support for outdoor and btl events, personal data security technologies, promo goods for kids and products from the latest European and Asian catalogues.

From 6 to 7 of September almost 350 visitors took part in the IPSA CHO!CE Award and left their voices for the best new promo products, ideas and their implementation. In the special exhibition area 16 companies represented their 28 showpieces to all the IPSA professional visitors and exhibitors. The results of voting are the following: the 3rd place went to the interesting set 'Eat & Burn' with jam and fitness bracelet from gASTRAnom company. With a margin of one vote the 2nd place won the tyvec backpack from the direct supplier from China - SCS Promo company. And the absolute winner, who had been entertaining our visitors for all three show days, is the table eco football from Aerodivan company with all the details made from recycled products. All the winners were rewarded with our special apple-look memorable awards made from the handmade glass.

International Promotion

Exhibitors' reviews:

iGloves (NEW, sensor gloves)
"We are happy with everything, thank you! We will definitely exhibit once again - the quality and the quantity of the received contacts is perfect, 95% of visitors are our target audience".

Xindao (promo goods, gifts and innovational home products, the Netherlands)
"We managed to meet new clients and found out the opinion of corporate customers on our products".

Yanyshev (tea gifts)
"Thank you! We've got the positive emotions only! We are very happy with the quantity of visitors and brilliant organisation".

Alex (business accessories)
"We've got positive impressions from the show: good visitors flow, perspective clients, objectivity of communication with them. We are happy with the fact that there's no non-professional visitors at the show. Everything is excellent".

Spechnaz (NEW, branded cookies)
"We met the target audience here and we are already working on the three big orders from the show."

3530 professional visitors attended IPSA this September. According to the post show survey 83% of visitors (which is 11% more than in 2015) rated the results of the show as 'good' and 'excellent'.

International Promotion

Visitor's reviews

"As a marketing professional I always face the need to select and purchase different promo materials - from leaflets to promo goods. I must say IPSA significally expanded my horizons and allowed to find new contacts and solutions in this field".

"At IPSA I have found interesting gifts in origianal performance. After the show I've finally got an opinion what promo and corporate gifts could be interesting for our clients and colleagues". "Every person who's responsible for promotion sooner or later should attend IPSA".

"I will definitely recommend IPSA to my colleagues as it is quite important to regularly attend such events for advertitising and promotional market awareness".

Visitors profile

38% of corporate buyers were represented by the following companies: BASF, Bayer, Bonduelle, Cordiant, Crocs, DHL, KNAUF, Konica Minolta, METRO Cash&Carry, Microsoft, Mitsubishi Electric RUS, Pepsico, PwC, Tele2, Total E&P Russie, Unilever, Vkontakte, Ministry for Foreign Affairs of the RF, Moscow Metro, XXI Century Fox CIS, Vnukovo International Airport, OKEY Holding Group, LUKOIL, Rosneft, Rostelecom, Russian Railways, UniCredit.

21% took advertising agencies

17% - advertising & prodcing companies

4% of distirbutors were represented by the major Russian companies: Admos, Happy Gifts, Oasis, Adverti, Vesta Alpha, Merlion, Project 111.

Visitors Geography:

  • 86% - Moscow & Moscow Region
  • 12% - 8 federal districts of Russia
  • 2% - international visitors from Armenia, Belarus, Georgia, Israel, Italy, Kazakhstan, Pakistan, Taiwan, Turkey, Ukraine, France, Czech Republic.

Job Positions

  • 29% - CEO and business owners
  • 27% - Marketing, Advertising & PR
  • 14% - Account/Sales managers
  • 11% - Administrative/Procurement
  • 5% - Business Development
  • 4% - Creative/Photo/Design
  • 3% - Commercial dept
  • 3% - Technical specialists

We thank our respected media partners for promotion and support!

Associations and professional organisations: PSI, IAPP, Italy-Russia Chamber of Commerce; online portals: Sostav.ru, Expomap.ru, Alladvertising.ru, Kudago.ru, Publish.ru, Gif-Review.ru, Giftsportal.ru, Kanst.ru, Kanzoboz.ru, Office-Magazine.ru, Pechatnick.com, Press-SPB.ru, Print-Forum.ru, Reklamater.ru, Suvenir.Segment.ru, Segment.ru, Business Magazine, EPPI Online Magazine, PSI.com, Promotionmagazine.it; printed magazines: Publish, Gift Review, Leader, Professional, August Borg, Office Magazine, PSI Journal, Polygraphy.

We are happy to invite you to the next edition - IPSA Spring 2017 - visual communications and effective brand promotion at promo and outdoor events!

More professional networking, more contacts, more inspiration!

IPSA Spring 2017 will take place from 14 to 16 of March 2017 in Crocus Expo, Moscow, Russia. For detailed information please visit http://www.ipsa.ru/en/Spring/

Press Contacts:
Tatyana Yurkova,
Marketing Manager
Reed Exhibitions
+ 7 (495) 937 68 61 (ext.128)
+ 7 (926) 217 34 28
tatyana.yurkova@reedexpo.ru

www.psi-network.de 
www.psi-messe.com

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