Promotional Products Industry: Number of the Month
Number of the Month
They are image builders, serve to promote customer loyalty or to motivate one's own employees and often even open doors for new customers: promotional products are truly multi-talented and have done everything right in their self-promotion so far. 75 percent of the marketing professionals surveyed for the PSI Industry Barometer 1/2018 say they are convinced of the effectiveness of promotional products.
Ranking very high on the agenda are USB sticks, power banks, adapters, loudspeakers and the like. One in two persons polled states that they predominantly use electronic and multi-media products. Also featuring among the top 5 product segments are bags, luggage and travel items, apparel and textiles, lifestyle articles as well as college and office supplies.
About the PSI
The PSI (Promotional Product Service Institute) has been serving the European promotional products industry and its market participants as a service provider and networking platform for over 50 years. Its services support the daily work of 6,000 market participants such as manufacturers, importers, finishers, distributors and agencies. Key services include personalised consultation and product research as well as marketing, professional training, industry contacts and online product search solutions. These services enable our member companies to generate new business and grow their profits long-term.