Six decades of sustainable business: Exclusive PSI 2020 offer for members
It’s the No. 1 industry meeting place in Europe and the innovation centre of the industry. Major enterprises and organizations as well as important masterminds and personalities from the promotional products industry will come to Düsseldorf from 7 to 9 January 2020. Paul Ballantone, President of the world’s biggest association will share insights into the American market and will be available for questions and advice with his colleagues. More than 500 general managers and high-level representatives of associations and service providers use this trade show for networking. That’s when the PSI Network will celebrate its sixtieth anniversary with a redesigned Members Only Lounge, an exclusive presentation programme and sustainable choices for business talks. With trending topics such as sustainability, personalisation and merchandising a top priority, the focus of the trade show will be on the future.
Together with PromoTex Expo and viscom, the event will mark the second time the entire World of Advertising and Selling is united under one umbrella. A total of about 1,000 exhibitors are expected to attend, creating a showcase of all forms of tactile, textile and visual communication for a trade audience of promotional products distributors, textile professionals, signmakers, agencies and marketers.
Representing the promotional products industry will be such key players as MOB, XINDAO, Senator, Victorinox, Macma, Toppoint, JCK and Inspirion. Among the returning trade show exhibitors registered for PSI are Karl Knauer, Stiefelmayer-Contento, b & a Vertrieb, R3D, i4 and Acarta. Plus, numerous first timers like Ritter Sport, Tramontina, Maiback and ZirbenFamilie have confirmed their participation in the trade show already. In addition to their new products, the major suppliers will show how far digitalisation has already advanced in the industry and which sustainable products are getting customers excited. Around 25,000 visitors are expected, who can look forward to over 500,000 promotional items in a wide range of variations. Don’t forget: all three trade shows are open exclusively to PSI members and their qualified trade visitors.
Sustainability has been shaping the promotional products industry for years – ever more strongly. The winners of the first PSI Sustainability Awards, which will be presented for the fifth time in autumn 2019, embody the concept. The industry is also highlighting its comprehensive spectrum of sustainable concepts with the Sustainable League. And with its ecological, economic and social initiatives, corporate profiles and products on display at the show, the industry is making it easy to see how it’s finding ways to implement sustainability.
Ever since the PSI’s founding, sustainable networking has played a similarly decisive role. The 2020 show won’t just bring together promotional products manufacturers and distributors but also companies and qualified employees. A job exchange will be hosted for the first time, which can serve as the basis for additional business relationships. On top of all that, the free online matchmaking tool makes it possible to find the right business partners ahead of the event in order to set up meetings at any of the three shows.
Past and future success stories
No place reflects the stories, successes and dreams of the promotional products industry as impressively as the Members Only Lounge in Hall 9. As the industry’s trading hub, it’s open to PSI members and their customers for talks in a relaxed atmosphere. Members and non-members alike will find tailored, personalised advice along with information from the industry.
A timeline in the area will offer visitors a chance to look back on 60 years of progress. Exhibitors are encouraged to show off their blockbusters, the products they’re talking about in their success stories, and to bring along the people who made it happen at the time. All of it illustrates how trends have shifted in recent decades. But above all, we’ll look towards the future: members, for example, are actively asked to help improve the network and the added value it offers. One way to do that is to volunteer onsite to test the new functions of the Product Finder – which is Europe’s largest promotional products database – and contribute ideas for its continuing expansion.
Celebrations will take place in the area, too. In addition to eating some anniversary cake, visitors can get some hands-on experience. A Chocolissimo chocolatier will be waiting for them with individually designed chocolates in various flavours, all with packaging sporting the PSI design.
Merchandising, sustainability and the legal framework
Anyone looking for the latest market data will also won’t have to look beyond the Members Only Lounge: with publications such as the PSI Industry Barometer and the new Promotional Item Market Europe Study, the PSI is, after all, one of the largest suppliers of national and international industry intelligence. Additionally, the presentation forum in the Members Only Lounge is set to deliver an extensive continuing education roster with real-world-oriented expert contributions aimed exclusively at PSI members.
Every show day will be dedicated to a specific topic. All about “Merchandising and Special Markets”, Tuesday will provide insights into the success story of Kolter’s “Tatort” quilt based on the long-running German crime series. On this first day of the show, visitors will also hear the story of how a merchandising article is developed from idea to finished product, learn how merchandising products differ from promotional products, and find out where distributors, finishers and their customers can find opportunities. Wednesday at the show will be all about advertising media, brands and incorporating sustainability. How sustainability can strengthen one’s market position and how sustainable promotional products don’t just buoy product innovation but also enhance corporate identity and convey a good and safe feeling to customers are just a few of the issues explored that day. The third and final trade show day will be dedicated to advertising materials and how to balance compliance with the law and the emotionality of perception.
Complementing the programme in the Members Only Lounge will be Forum 13 located in Hall 13. In addition to topics revolving around sustainability in the textile industry, the emphasis here will be on new solutions in digital and textile printing and possible signmaking and illuminated advertising applications, thus linking the individual content of the three trade shows.
Routes to offer guidance
Going on one of the themed tours designed to connect the three shows is the ideal way to discover the most important stops covering sustainability, merchandising, textile finishing and interior design. Sustainability, for example, can be experienced by walking the “Go Green” route. It’ll take visitors to the winners of the fifth PSI Sustainability Awards 2019 and to various exhibitors with sustainable textile products at PromoTex Expo. The merchandising route leads to the Members Only Lounge, with Forum 13 being one of the stops on the way. viscom invites visitors to get an overview of machines and materials for textile finishing. The “Go for It” route will pass by the “Street of Explorers” before heading to the special “Make Your Shirt” area in the viscom live signmaking workshop, the Nations Wrap Cup, various boulevard islands, and selected exhibitors. The focus will be on digital cutting techniques and on insights into embroidering textiles, generating T-shirt designs and creating motifs for various products. The interior design tour will take visitors to the presentations in Forum 13, individual islands on the Street of the Explorers, the viscom live signmaking workshop and leading printing technology exhibitors, among other stops. Seen as a whole, then, visitors can look forward to finding everything they need for their business at these three trade shows.
Ritter Sport in PSI format
Quality. Chocolate. Squared. Exhibiting at PSI for the first time with a stand designed to mimic their classic chocolate, Ritter Sport represent an ever-larger group of brand manufacturers that are conquering the promotional products market for themselves. For over 100 years, the chocolate giant has stood for quality, modernity and a vast range of varieties. “Consumers, business partners and customers in the promotional products industry really appreciate this. That's why we view the future of the B2B business segment with a positive outlook”, says Sabine Kaspar, Ritter Sport’s managing director for B2B. Other brands represented onsite include koziol, Samsonite, Schwan-STABILO, Senator, STAEDTLER MARS, Victorinox, Samsonite, BIC GRAPHIC, uma Schreibgeräte and J.G. Niederegger.
You won’t just find the promotional sweets from Ritter Sport at their own stand but also at the revamped GUSTO, the tasting forum that’s all about the sensual perception of promotional products – i.e. seeing, trying, tasting and smelling. At GUSTO, visitors will meet such exhibitors as Biova, breAd & edible labels, HELLMA Gastronomie-Service, Mahlgrad, Marnati, P-Stash, waterdrop microdrink and wellnuss Premium Snacks. From spices to bread specialties to coffee innovations and premium nuts, there’s a lot to discover here.
New options for explorers
Every year, PSI amazes visitors looking for something new and unusual with a spectacularly varied selection. This year, distributors and marketers can look forward to 127,000 products, new inventions, innovations and bestsellers in 222,000 variations. Things will be particularly creative and off the wall with the inventors, who’ll be in Hall 11 to present their lightbulb moments fresh from the idea factory. The Product Presentations area, which runs through the newcomer area like a boulevard, is great for visitors seeking a general overview of new products, bestsellers and special designs. The more than 200 exhibits speak to the diversity of the exhibitors’ product selection in this area.
The expertise of the international promotional products world will be assembled in Hall 11. Paul Ballantone, president of the world’s largest association – the Promotional Products Association International – and his colleagues will stand ready to advice visitors and share insights from the American market. The European industry and trade associations will also demonstrate that the promotional products industry is strongly connected across Europe and even globally. In the International Partners Area, promotional products manufacturers and distributors will meet the likes of AIMFAP, AVIRSU, BPMA, FYVAR, IAPP, and SBPR. All are perfect destinations to learn about the respective regulations, trends and developments.
The Netherlands will once again be represented with their own stand. The PSI’s recent Promotional Item Market Europe Study found that a total of €15 billion was spent on promotional products in Europe in 2018, with €637 million going to the Netherlands. That puts the country into the European promotional products industry’s Top 10. At PSI, the Netherlands will be represented in the PromZ Pavillon by Het Portaal.
At PSI, the Leading European Trade Show of the Promotional Products Industry, promotional products professionals gain an overview of the trends and innovations of the industry. In addition, special exhibits and show areas are dedicated to an in-depth look at promotional labelling, printing and finishing technologies, inventions and innovations, and much more. Since 2019, PSI has been held concurrently with PromoTex Expo and viscom in Düsseldorf. Together, the three events provide an overview of the World of Advertising and Selling that’s one-of-a-kind in Europe. About 25,000 promotional products distributors, textile professionals, signmakers, agencies and marketers are expected to attend the second World of Advertising and Selling.
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