Promotional Products Industry: Number of the Month
Number of the Month
Good advice does make a difference: 53.3% of advertising companies from industry said in the current Industry Barometer that they relied on promotional product distributors for their promotional product purchases because of the good advice. One in two also placed particular emphasis on their good business relations. Also mentioned as decisive arguments in favour of distributors were their reliability, the quality of their work and the ease of implementation.
Increasing customer loyalty is one of the most important functions that promotional products serve. This was stated by nearly two thirds of the industrial customers polled in this market study. Furthermore, these products also serve as give-aways at trade fairs or for staff motivation. Sales managers, marketing staff and general managers in the industry prefer using electronic and multi-media products, bags, luggage and travel accessories but also apparel and textiles as promotional products.
About the PSI
The PSI (Promotional Product Service Institute) has been serving the European promotional products industry and its market participants as a service provider and networking platform for over 50 years. Its services support the daily work of 6,000 market participants such as manufacturers, importers, finishers, distributors and agencies. Key services include personalised consultation and product research as well as marketing, professional training, industry contacts and online product search solutions. These services enable our member companies to generate new business and grow their profits long-term.