Positive market outlook: PSI Industry Barometer furnishes current figures on the promotional product industry

19 April 2018
  • 5.2% sales growth
  • 35% of market players focus on sustainability

How is business going? What are the top sellers in which sector of industry? What is the next big thing? The PSI asked these questions and its members across Europe have answered: kicking off the promotional product year the PSI Industry Barometer 1/2018 furnishes initial market data and industry figures revolving around current trends and developments in the promotional product industry.

Rising sales figures

Compared to the previous year, the sales of participating companies in 2017 have risen by an average of 5.2%. The growth registered with advertising agencies was disproportionately high at 8.7%. This also puts the industry in a positive mood for the current business year. For 2018 the companies polled expect turnover to rise by 5.3% on average. Textile finishers were particularly optimistic – they expect as much as 7.6% growth.

Promising promotional products

The automotive industry, the financial sector, retail, construction and tourism were the top-5 industries posting the highest potential turnover for the promotional product industry. Proving especially successful last year was the use of electronic and multi-media promotional products, apparel, products for school and office supplies as well as lifestyle articles. What is striking here: alongside ever more innovative products especially durable, high-end and sustainable promotional products are in ever higher demand.

Sustainability continues to experience an upswing

One in two companies in the promotional product industry consider sustainability a key theme. In 2017 a total 35% of all suppliers, importers, exporters and distributors have undertaken concrete measures to certify and/or obtain certification of their sustainable activities. Top of the list are the suppliers. Here, one in two stated they were acting sustainably. Top certificates include TÜV, EMAS, the GOTS Certificate and IFS Food Version 6. Companies follow the EU standards here but also comply with ISO, manufacturers’ notifications, BSCI, SEDEX and FSC. The companies polled can submit certificates or other proof of sustainability for approximately 36% of their goods.

All the evaluations in the current survey can be found in the PSI Industry Barometer 1/2018 – exclusively available free of charge for PSI members. For non-members one issue costs EUR 1,200.

About the Industry Barometer

Entrepreneurs have to know what’s going on in the market in order to be able to take responsible decisions. Since 2015 the Europe-wide PSI Industry Barometer as a market-research tool has provided information on the climate of, and developments in, the promotional product industry at regular intervals. The resulting market data and industry figures help to assess the market as well as plan the annual business. Over 740 companies participated in the sixth edition.



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