Petra Lassahn to become Director of the PSI Trade Show

06 March 2017
Petra Lassahn, Event Director PSI |

Silke Frank takes over Management of FIBO

Petra Lassahn (49) has been in the exhibition business since 1987 and is now to become the Director of the PSI trade show. Division Manager at Reed Exhibitions since 2006 and a member of the extended executive board for two years now Lassahn is to take over as the Director of Europe’s biggest trade show for the promotional products industry in addition to the existing events in her field of responsibility. In this role she succeeds Silke Frank (43) who will change positions internally around the middle of the year to serve as Event Director for FIBO. FIBO is the world’s biggest trade show for Fitness, Wellness and Health and held annually in Cologne attracting some 1,000 exhibitors and over 150,000 visitors.

Silke Frank, Event Director FIBO, ehem. PSI“Our highest respect and sincere gratitude for what Silke Frank and her team have achieved. They have succeeded in leading the PSI trade show out of an anything but easy situation to new greatness and panache with plenty of energy and fresh ideas,” says PSI boss Michael Freter, who will also retain the overall management as the Managing Director of the PSI Institute in future, and goes on to say: “At the same time, we in the PSI family extend a very warm welcome to Petra Lassahn who is an extremely experienced trade fair organiser who comes with 30 years of trade fair experience under her belt.”

Born in Siegburg, Lassahn started her trade fair career in Cologne in 1987. She worked for Blenheim and Miller Freeman before joining Messe Frankfurt to return to the Rhine and Reed Exhibitions in 2006. As a Division Manager since then she has been in charge of viscom, a trade fair that alternates between Frankfurt and Düsseldorf, which under her management has developed into the central trade fair for visual communication Europe it is today. She is also responsible for the Bar Convent Berlin, Europe’s biggest bar trade show. Prior to this assignment for many years Petra Lassahn managed IMA, the International Trade Fair for Amusement and Vending Machines.

Nina Schiffhauer, Projektleiterin PSIIn the future in the trade fair team Petra Lassahn will be supported by Nina Schiffhauer (30) who will assume operational trade show management as Project Director. A business administrator who studied international business and management, Lassahn is well known in PSI circles. As early as 2010 she already worked in the PSI trade show team. She has made a major contribution to the development of new event formats – such as the PSI CATWALK and the TEXTILE AREA – features that gave the PSI trade show a substantial facelift and new centres of attraction.


Portrait Petra Lassahn, Event Director PSI [jpg | 2,1 mb]
Portrait Silke Frank, Event Director FIBO, ehem. PSI [jpg | 1,1 mb]
Portrait Nina Schiffhauer, Projektleiterin PSI [ jpg | 3,7 mb]

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