18 October 2018
Why should marketers deal with the blockchain? Which SEO strategies will be successful in 2019? And when is a brand sexy enough for the POS? From 8 to 10 January, find all the answers at the “World of Advertising and Selling” in Düsseldorf. The heart of the new trade show event, which consolidates the power of the trade shows PSI, viscom and PromoTex Expo, will be the “Marketing Innovations” forum, the place where marketing decision-makers, creative professionals and designers can learn all there is to know about new marketing strategies, merchandising & licensing and advertising at the POS.
18 September 2018
Climate change, resource shortage, greenwashing: sustainability is a word on everyone’s lips but it is far from being a mainstream topic. This became clear at the PSI Sustainability Summit on 7 September – a new platform for exchange between the promotional products industry, which is increasingly dealing with this issue, and representatives from private businesses. With over 50 participants from the promotional products industry the summit served as a successful kick-off for the fourth presentation of the PSI Sustainability Awards, the only sustainability prize in this industry.
06 September 2018
They produce ball pens from sugar cane and agendas from grass paper. They re-invent reusable bottles so that they last all life long and their initiatives make sure that families get better food and children are not forced to drop out of school: the promotional product industry is committed to making the world a better place. This commitment is recognised by the PSI Sustainability Awards, whose gold sponsor is PF Concept.
14 August 2018
What are the “Marketing Innovations” for 2019? Marketers from agencies and companies can find out right at the start of the new business year. The world of advertising and selling – made up of the trade shows PSI, viscom and PromoTex Expo – will have a dedicated exhibition area for trend-setting marketing solutions in Düsseldorf from 8 to 10 January. Top priorities there will be advertising at the POS, merchandising & licensing and innovative promotional products.
31 July 2018
New offering for members, a revamped award and new parallel events: PSI 2019 is realigning its focus. By more strongly emphasising the classic promotional products business, it will offer ideal conditions to ensure a successful trade show for promotional products distributors, suppliers, finishers and agencies.
18 July 2018
They are image builders, serve to promote customer loyalty or to motivate one's own employees and often even open doors for new customers: promotional products are truly multi-talented and have done everything right in their self-promotion so far. 75 percent of the marketing professionals surveyed for the PSI Industry Barometer 1/2018 say they are convinced of the effectiveness of promotional products.
18 June 2018
New-exhibitor benefits: Matchmaking and lead tracking across trade shows at PSI, PromoTex Expo and viscom
It’s the perfect match: exhibitors joining the new trade show alliance formed by PSI, PromoTex Expo and viscom can now turbocharge their show participation in Düsseldorf to be twice as effective. As they present their products and services at their own exhibition stands from 8 to 10 January 2019, they can inform about each other and meet, e.g. in the matchmaking lounges of viscom and PromoTex Expo. The free online matchmaking tool, which can also be used across trade fairs for the first time, is particularly helpful when planning appointments in advance.
14 June 2018
Promotional products distributors and manufacturers stay quite busy year-round. Confirming this notion is the latest PSI Industry Barometer, a market study featuring promotional products industry figures published by the PSI Institute. On average, promotional products suppliers and distributors with more than 100 employees each receive 28,057 requests annually.