05 December 2017
A logo, a slogan, a picture: only finishing turns textiles into promotional textiles. Reason enough for giving finishing processes a leading part in PSI’s 2018 programme. The Leading European Trade Show of the Promotional Products Industry will feature an expanded textiles selection to showcase the vast array of options in that area and to give the promotional products industry a heads up on emerging trends in shirts, caps and scarves.
22 November 2017
Stationery products are the most popular promotional items of all – say 40 per cent of Germans. And Germany isn’t the only country where pens are preferred to all other promotional products. They also lead the Top 10 of most coveted promotional products in Canada, the UK, France and Australia. Notebooks, calendars and Co. are perennial favourites, too.
21 November 2017
The showcase of the promotional products sector: PSI 2018 as the international meeting place of the industry
Discover. Network. Be inspired. As Europe’s most important platform for the promotional products industry, the PSI Show will bring all the major industry players to Düsseldorf from 9 to 11 January 2018. Promotional products distributors, agencies and service provides will have a chance to meet face-to-face for three days with well-known international manufacturers and industry newcomers. The focus will be as much on innovations, new trends and application possibilities as on a comprehensive textile range, cutting-edge finishing options and an informative educational programme.
15 November 2017
Writing instruments are the most popular promotional products of all. Soberly defined simply as thin, elongated writing implements with a lead or reservoir core, the category explodes with almost infinite variety at PSI. More than that, it breaks records.
26 October 2017
A maximum of 100 European promotional product distributors seeking an entrée into the promotional product industry have the opportunity to make an exclusive appointment with the sector on 8 January 2018. Moreover, they can be the first to see the latest innovations on the promotional product market. This will be possible thanks to the second Product Preview Event. It serves as a kick-off for the PSI Trade Show 2018, held in Düsseldorf from 9 to 11 January 2018.
23 October 2017
Inventors know that it can be a long way from idea to finished product. And once you get there, the next challenge is finding a way into the market. What’s the right target audience? Where and how do I properly present my product? What should I take into consideration for the launch?
18 October 2017
Promotional product suppliers and distributors with a focus on sustainability will take the lead in the long run. For years now final users have called for more transparency in terms of manufacturing conditions but also the entire supply chain. 15 companies, products and campaigns have recently been recognised by the 2017 Sustainability Awards 2017 from the PSI, the European Network of the Promotional Products Industry, for their special commitment and sustainable approach.
21 September 2017
The promotional products industry is viewing 2017 with optimism. About one in five distributors and suppliers expect sales to increase in the current business year. That’s the finding of the just-published PSI Industry Barometer 1/2017, one of the most comprehensive market studies for the European promotional products industry.