18 July 2018
They are image builders, serve to promote customer loyalty or to motivate one's own employees and often even open doors for new customers: promotional products are truly multi-talented and have done everything right in their self-promotion so far. 75 percent of the marketing professionals surveyed for the PSI Industry Barometer 1/2018 say they are convinced of the effectiveness of promotional products.
18 June 2018
New-exhibitor benefits: Matchmaking and lead tracking across trade shows at PSI, PromoTex Expo and viscom
It’s the perfect match: exhibitors joining the new trade show alliance formed by PSI, PromoTex Expo and viscom can now turbocharge their show participation in Düsseldorf to be twice as effective. As they present their products and services at their own exhibition stands from 8 to 10 January 2019, they can inform about each other and meet, e.g. in the matchmaking lounges of viscom and PromoTex Expo. The free online matchmaking tool, which can also be used across trade fairs for the first time, is particularly helpful when planning appointments in advance.
14 June 2018
Promotional products distributors and manufacturers stay quite busy year-round. Confirming this notion is the latest PSI Industry Barometer, a market study featuring promotional products industry figures published by the PSI Institute. On average, promotional products suppliers and distributors with more than 100 employees each receive 28,057 requests annually.
17 May 2018
New trade show experience for marketers - Europe’s large trade show network for advertising and selling makes its debut
Experience the entire world of advertising and selling in a single trade show visit – at the new B2B event for marketing professionals at the start of the new business year. From 8 to 10 January 2019, three leading industry events will take place concurrently in Düsseldorf for the first time: PSI, viscom and the new PromoTex Expo. Together, the three standalone events represent one of Europe’s largest trade show networks for marketers and advertising experts. More than 1,000 exhibitors and about 25,000 trade visitors from around world are expected to attend.
15 May 2018
Good advice does make a difference: 53.3% of advertising companies from industry said in the current Industry Barometer that they relied on promotional product distributors for their promotional product purchases because of the good advice.
19 April 2018
Positive market outlook: PSI Industry Barometer furnishes current figures on the promotional product industry
How is business going? What are the top sellers in which sector of industry? What is the next big thing? The PSI asked these questions and its members across Europe have answered: kicking off the promotional product year the PSI Industry Barometer 1/2018 furnishes initial market data and industry figures revolving around current trends and developments in the promotional product industry.
22 March 2018
The world of advertising and selling continues to grow. With PromoTex Expo, which will take place concurrently with PSI and viscom from 8 to 10 January 2019, Reed Exhibitions are accelerating their trade show activities in the field of marketing and advertising. Designed as an international trade show for promotional apparel, sportswear and workwear, the focus of PromoTex Expo is on promotional textiles, teamwear, corporate fashion, household and home textiles, and textile finishing.
13 March 2018
Sustainability is attracting more and more attention across the promotional products industry. This trend is also reflected in the development of the PSI Sustainability Awards, the industry’s only sustainability prize, which is presented in various categories. While 46 companies had demonstrated that the topic played an important role for them by participating in the 2016 premiere, that number increased to about 70 just three years later. Most recently, a total of 374 certificates were presented as proof of the environmental, economic and social character of companies, products and campaigns. Companies have until 20 April to apply for what’s already the fourth edition of the PSI Sustainability Awards.