Industry day PSI 2019
On 10th January 2019, PSI 2019 will open its doors to approximately 18,000 distributors and consultants and 850 manufacturers and suppliers of the promotional products industry. Like in 2017 and 2018 PSI will give the promotional product consultants the opportunity to invite their customers to the closing day of the PSI Show.
“We have had to fly our flags and enter into dialogue with advertisers to demonstrate how efficient, original and versatile promotional products are as advertising media. And what better place to do this than at Europe’s biggest showcase for the industry?” said GWW Chairman Patrick Politze in 2017.
“The decision was born out of responsibility for the industry and based on mutual trust,“ says Patrick Politze last year. The target group extension is based on the concept for a “PSI Consultant Day” worked out by the GWW working party “Arbeitskreis Messen”. The GWW working party comprises representatives of promotional product consultants and wholesalers, advertising media suppliers, branded products producers and the PSI Network.
The concept ensures that only the promotional product consultants organised within the PSI Network can invite their customers, accredited in the run-up to the event, on the last day of the event for a 1-day visit of the trade show. All customers attending the PSI Show by invitation from distributors will receive specially labelled admission tickets with a visual indication of this. Suppliers continue to be committed to indirect marketing.